From Strategy to Execution
You've identified a genuine market gap. Now let's turn this insight into a business. Here's your roadmap from concept to first paying client.
Immediate Actions (Week 1-2)
Refine Your Website Messaging
Update www.theaiapp.co to reflect your AI Readiness positioning.
Specific Changes:
- Homepage Header: Change to "Get Your Codebase and Team AI-Ready Before You Transform"
- Hero Section: Add the "95% of AI pilots fail" stat with your solution
- Services Page: Reframe services as "AI Readiness Transformation"
- Add Case Study: Even one example showing before/after metrics
- Clear CTA: "Book Free AI Readiness Assessment"
Create The Lead Magnet
Build a free "AI Readiness Assessment" tool to generate qualified leads.
What to Build:
- Simple Web Form: 15-20 questions about codebase, testing, documentation, team skills
- Instant Score: Calculate AI Readiness Score (0-100)
- PDF Report: Automated report with score + recommendations
- Call Booking: "Want to discuss your score? Book a 30-min call"
Write Authority Content
Establish yourself as THE expert on AI readiness.
Blog Post Series (Write 3-5):
- "Why Your AI Pilot Failed (Hint: It's Not the AI)"
- "The 5 Signs Your Codebase Isn't Ready for AI"
- "How to Refactor Legacy Code for AI Integration"
- "Training Developers to Use AI Tools Properly"
- "The AI Readiness Checklist: 20 Things to Fix Before Transformation"
Short-Term Actions (Week 3-4)
Validate With One Pilot Client
Find ONE company struggling with AI adoption. Offer them a pilot AI Readiness Transformation.
Pilot Offer:
- Scope: Full code health audit + refactoring roadmap + 2-week implementation sprint
- Price: £5-10K (discounted from normal £15-20K)
- Exchange For: Detailed testimonial, case study, 3 referrals
- Document Everything: Process, results, time spent, tools used
Build Product Prototype (MVP)
While consulting, start building your AI Readiness Platform.
Version 1 Features:
- Code Scanner: Analyze GitHub repo for basic metrics (complexity, test coverage, documentation)
- Score Calculator: Generate AI Readiness Score with explanation
- Report Generator: PDF with findings + recommendations
- No payment yet: Just collect emails for beta access
Medium-Term Actions (Month 2-3)
LinkedIn Content Blitz
Post 3-5x per week establishing authority.
Content Themes:
- Problem Stories: "Saw another company waste £200K on failed AI pilot..."
- Quick Tips: "3 code quality checks before using AI tools"
- Industry Stats: Share + comment on AI failure research
- Success Stories: Your client results (anonymized if needed)
- Hot Takes: "Stop buying AI tools. Fix your codebase first."
Productize Your Process
After 1-2 consulting projects, document everything.
Create:
- AI Readiness Assessment Framework: Your standard audit methodology
- Refactoring Playbook: Step-by-step guide for common issues
- Developer Training Curriculum: How to properly use AI tools
- Governance Templates: Security protocols for AI-generated code
Long-Term Milestones
Launch Product Beta
- Invite 10-20 companies to free beta
- Get feedback, iterate rapidly
- Convert beta users to paid ($500-2000/month)
- Use platform as lead gen for consulting
Scale the Hybrid Model
- 3-5 consulting clients simultaneously
- 50+ companies using the platform
- Consider hiring your first consultant
- Speak at conferences about AI readiness
Key Success Metrics to Track
Consulting Metrics:
- Lead Generation: Assessments completed per week
- Conversion Rate: Assessment → Discovery call → Paid project
- Project Value: Average deal size (target: £75K+)
- Referral Rate: New clients from existing clients
Product Metrics:
- User Acquisition: Signups per week
- Activation: Users who complete first scan
- Conversion: Free → Paid conversion rate
- MRR Growth: Monthly recurring revenue growth rate
Decision Points
Month 3: Evaluate Product Viability
If you have 20+ users wanting to pay: Double down on product development
If consulting is thriving but product struggling: Pivot product to be pure lead gen tool
Month 6: Scale or Pivot
If both working: Continue hybrid model, consider hiring
If consulting only: Focus there, shelf product temporarily
If product taking off: Transition consulting clients to self-serve platform
The Most Important Step
Don't overthink. Don't wait for perfect. Pick ONE action from this list and do it TODAY.
Start with updating your website messaging. By tomorrow, you should have a clear "AI Readiness" message live.
Remember: The 95% fail because they don't execute. You're in the 5% because you're taking action.
Your Competitive Advantage
You're not just copying a strategy. You've identified a genuine gap in the market based on real insight. You have 25 years of expertise that can't be faked. And you're willing to do the work.
That's rare. That's valuable. That's a business.
Questions to Consider
Which step resonates most with you?
What's your biggest concern about executing this?
Do you want help with any specific part of this plan?